Social media management : (Record no. 201799)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01724nmm a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210703232407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210519b2016 sz |||||o|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319219905 (E-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5 415.1265 |
| Item number | L66S 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Looy, Amy van |
| 9 (RLIN) | 242332 |
| 245 10 - TITLE STATEMENT | |
| Title | Social media management : |
| Remainder of title | technologies and strategies for creating business value / |
| Statement of responsibility, etc. | Amy Van Looy |
| Medium | [electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cham, Switzerland : |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xix, 250 pages) : |
| Other physical details | illustrations. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาดดิจิทัล |
| 490 1# - SERIES STATEMENT | |
| Series statement | Springer texts in business and economics, |
| International Standard Serial Number | 2192-4333 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOCIAL MEDIA |
| 9 (RLIN) | 200011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 9 (RLIN) | 46868 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS |
| General subdivision | COMPUTER NETWORK RESOURCES |
| 9 (RLIN) | 55632 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | IT IN BUSINESS |
| 9 (RLIN) | 242333 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | E-BUSINESS/E-COMMERCE |
| 9 (RLIN) | 238236 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HUMAN RESOURCE MANAGEMENT |
| 9 (RLIN) | 153800 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Springer texts in business and economics. |
| International Standard Serial Number | 2192-4333 |
| 9 (RLIN) | 238278 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1fSkwW86y2jMIghLG0onenznXFqKP4ygi/view?usp=sharing">https://drive.google.com/file/d/1fSkwW86y2jMIghLG0onenznXFqKP4ygi/view?usp=sharing</a> |
| Link text | View Full-text |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | Library |
| Publisher | Springer |
| Accession date | 190521 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0521 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Electronic Resources | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | On Display | 19/05/2021 | HF5 415.1265 L66S 2016 | 9783319219905 | 19/05/2021 | 19/05/2021 | E-Book |