Dynamic digital marketing : (Record no. 201664)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02068nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250610132952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210512s2020 enka||| 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119635888 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | M33D 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGruer, Dawn |
| 9 (RLIN) | 244629 |
| 245 10 - TITLE STATEMENT | |
| Title | Dynamic digital marketing : |
| Remainder of title | achieve your digital marketing goals and maximise your profits to grow your business / |
| Statement of responsibility, etc. | Dawn McGruer, FRSA, FCIM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicester, West Sussex, United Kingdom : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 412 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. การออกแบบอินเทอร์แอคทีฟและเกม |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The evolution of digital -- Dawn of a new era -- Your digital journey -- Traditional V's digital marketing -- The digital skills gap & the maths of selling -- Digital marketing pitfalls to avoid -- The dynamic digital marketing model -- Search - the R.A.P.I.D traffic generator -- Social - the proven positioning process -- Send - the C.L.E.A.N customer cultivator -- Substance - the C.R.E.A.T.I.V.E content communicator -- Sell - the ultimate reach & retention radar -- Sponsor - the brilliant brand booster -- Strategy - the D.Y.N.A.M.I.C digital marketing dynamo -- Score - the radical results reaper -- Day plan - the digital marketing challenge -- The digital challenge -- Digital marketing success stories. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 9 (RLIN) | 46868 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SUCCESS IN BUSINESS |
| 9 (RLIN) | 51570 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SELLING |
| General subdivision | COMPUTER NETWORK RESOURCES |
| 9 (RLIN) | 244630 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | จัดซื้อโดยคณะดิจิทัลมีเดีย สาขาการออกแบบอินเทอร์แอคทีฟและเกม หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |
| Publisher | ร้านคิโนะคูนิยะ |
| Accession date | 080321 |
| Barcode | F068630 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0521 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 12/05/2021 | 728.10 | HF 5415.1265 M33D 2020 | F068630 | 18/11/2025 | 728.10 | 12/05/2021 | General Book | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |