A designer's research manual : (Record no. 201049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02964nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251201094945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210303s2017 maua|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1592535577 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC 1001.6 |
| Item number | V57D 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Visocky O'Grady, Jennifer |
| 9 (RLIN) | 241201 |
| 245 12 - TITLE STATEMENT | |
| Title | A designer's research manual : |
| Remainder of title | succeed in design by knowing your clients and what they really need / |
| Statement of responsibility, etc. | Jenn & Kenneth Visocky O'Grady. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second deition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gloucester, Mass. : |
| Name of publisher, distributor, etc. | Rockport Publishers, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. การออกแบบอินเทอร์แอคทีฟและเกม |
| 490 1# - SERIES STATEMENT | |
| Series statement | Design field guides |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overvew of research in graphic desing -- Research strategies+tactics -- Practicing a research-driven approach -- Project spotlights |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMERCIAL ART |
| Geographic subdivision | United States |
| General subdivision | UNITED STATES |
| -- | MARKETING |
| 9 (RLIN) | 76199 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | GRAPHIC ARTS |
| Geographic subdivision | UNITED STATES |
| General subdivision | MARKETING |
| 9 (RLIN) | 158937 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Visocky O'Grady, Kenneth |
| 9 (RLIN) | 241203 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Design field guides. |
| 9 (RLIN) | 158447 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะดิจิทัลมีเดีย สาขาการออกแบบกราฟิก หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |
| Publisher | ร้านคิโนะคูนิยะ |
| Accession date | 021220 |
| Barcode | F068170 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0321 |
| ผู้วิเคราะห์รายการ | niparat 0321 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 03/03/2021 | 719.95 | NC 1001.6 V57D 2017 | F068170 | 24/12/2025 | 01/12/2025 | C.1 | 719.95 | 03/03/2021 | General Book | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | |||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 08/04/2021 | 847.00 | NC 1001.6 V57D 2017 | F068344 | 16/09/2025 | 10/03/2025 | C.3 | 847.00 | 08/04/2021 | General Book | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | |||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 08/04/2021 | 884.00 | NC 1001.6 V57D 2017 | F068543 | 16/06/2023 | 02/06/2023 | C.2 | 884.00 | 08/04/2021 | General Book | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |