Branded interactions : (Record no. 199733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03164nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250310123950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201211s2015 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500518175 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | S64B 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Spies, Marco |
| 9 (RLIN) | 239738 |
| 245 10 - TITLE STATEMENT | |
| Title | Branded interactions : |
| Remainder of title | creating the digital experience / |
| Statement of responsibility, etc. | Marco Spies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 359 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. การออกแบบกราฟิก |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Set-up. The brief -- The team -- Project planning -- Technology -- Interview: Design and technology / Tom Acland -- Process. Workflow models -- The branded interaction design process -- Discover: the analysis phase. Understand the business -- Understand the brand -- Understand the user -- Define the goal -- Interview: Service design / Brian Gillespie -- Define: the strategy phase. Plan the product or service -- Plan the brand experience -- Plan the user experience -- Define the metrics -- Interview: HumanKind and digital brand strategy / Alexander Wipf -- Design: concept and visuals. Design direction & detailed design -- Generate ideas -- Design the user experience -- Design the user interface -- Interview: Digital first / David Linderman -- Design gesture interactions -- Interview: Gesture interaction / Professor Michael Zollner -- Prototyping & testing -- Interview: Fashion goes mobile / Markus Aller & Joachim Bader -- Deliver: documents and production. Create a style guide -- Interview: Multiscreen strategies / Precious -- Create UX guidelines -- Monitor production -- Project launch & debrief -- Interview: Interactive brand communication for Benetton / Alfio Pozzoni -- Distribute: BixD rollout and updates. Implement the BixD -- Interview: Interaction in public spaces / Joachim Sauter -- Refine & update the BixD -- Interview: Designing a mobile operating system / Peter Skillman -- Interview: Personal interaction / Marco Spies |
| 546 ## - LANGUAGE NOTE | |
| Language note | Translated into English from the original German |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | USER INTERFACES (COMPUTER SYSTEMS) |
| 9 (RLIN) | 40251 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | APPLICATION SOFTWARE |
| General subdivision | DEVELOPMENT |
| 9 (RLIN) | 46139 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | จัดซื้อโดยคณะดิจิทัลมีเดีย สาขาการออกแบบกราฟิก หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |
| Publisher | คิโนะคูนิยะ |
| Accession date | 021220 |
| Barcode | F068184 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | จัดซื้อโดยคณะดิจิทัลมีเดีย สาขาการออกแบบอินเทอร์แอคทีฟและเกม หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |
| Publisher | ร้านคิโนะคูนิยะ |
| Accession date | 080321 |
| Barcode | F068389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Niparat1220 |
| -- | jirawan 1121 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 11/12/2020 | 1794.00 | HF 5415.1265 S64B 2015 | F068184 | 11/12/2020 | 1794.00 | 11/12/2020 | General Book | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | ||||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 08/04/2021 | 1794.00 | HF 5415.1265 S64B 2015 | F068389 | 19/07/2025 | 1794.00 | 08/04/2021 | General Book | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | C.2 |