Entertainment science : (Record no. 198560)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02292nmm a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210710172547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200814b2019 sz |||||o|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319892924 (E-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| Transcribing agency | SPU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5411 |
| Item number | H46E 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hennig-Thurau, Thorsten, |
| Dates associated with a name | 1967- |
| 9 (RLIN) | 238333 |
| 245 10 - TITLE STATEMENT | |
| Title | Entertainment science : |
| Remainder of title | data analytics and practical theory for movies, games, books, and music / |
| Statement of responsibility, etc. | Thorsten Hennig-Thurau, Mark B. Houston |
| Medium | [electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cham, Switzerland : |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 449 ## - DEPARTMENT (SPU) | |
| Department name | บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Forget the "nobody-knows-anything" mantra: it's time for entertainment science! -- The fundamentals of entertainment -- Why entertainment products are unique : key characteristics -- Why entertainment markets are unique: key characteristics -- Creating value, making money: essential business models for entertainment products -- The consumption side of entertainment -- Entertainment product decisions, episode 1: the quality of the entertainment experience -- Entertainment product decisions, episode 2: search qualities and unbranded signals -- Entertainment product decisions, episode 3 : brands as quality signals -- Entertainment product decisions, episode 4 : how to develop new successful entertainment products -- Entertainment communication decisions, episode 1 : paid and owned channels -- Entertainment communication decisions, episode 2 : "earned" channels -- Entertainment distribution decisions -- Entertainment pricing decisions -- Integrated entertainment marketing: creating blockbusters and niche products by combining product, communication, distribution, and pricing decisions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PERFORMING ARTS |
| General subdivision | MARKETING |
| 9 (RLIN) | 238334 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INDUSTRIAL MANAGEMENT |
| 9 (RLIN) | 35024 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS |
| 9 (RLIN) | 33278 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | AMUSEMENTS |
| General subdivision | MARKETING |
| 9 (RLIN) | 238335 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MASS MEDIA |
| General subdivision | MARKETING |
| 9 (RLIN) | 238336 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Houston, Mark B. |
| 9 (RLIN) | 238337 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1BXzVwYTUhW91Q2u1swaYEdLMbuekg2tg/view?usp=sharing">https://drive.google.com/file/d/1BXzVwYTUhW91Q2u1swaYEdLMbuekg2tg/view?usp=sharing</a> |
| Link text | View Full-text |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | Library |
| Publisher | Springer |
| Accession date | 140820 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0820 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Electronic Resources | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | On Display | 14/08/2020 | HF 5411 H46E 2019 | 9783319892924 | 14/08/2020 | 14/08/2020 | E-Book |