Myths of branding : (Record no. 197343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03123cam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250518164858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200311b20202020enk||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780749483098 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | B35M 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bailey, Simon, |
| 245 10 - TITLE STATEMENT | |
| Title | Myths of branding : |
| Remainder of title | a brand is just a logo, and other popular misconceptions / |
| Statement of responsibility, etc. | Simon Bailey, Andy Milligan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 244 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. ไม่ระบุ |
| 490 1# - SERIES STATEMENT | |
| Series statement | Business myths |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Myth 1. Brands are just a way of charging you more for the same product -- Myth 2. Once lost, trust can never be rebuilt -- Myth 3. A strong brand can be used to prop up a bad business -- Myth 4. Technology is diminishing the power of brands -- Myth 5. Branding is just about the logo and advertising -- Myth 6. Brands don't have financial value -- Myth 7. Differentiation is dead. Distinctiveness matters -- Myth 8. The customer is always right -- Myth 9. You need many decades to build a truly global brand -- Myth 10. A brand is 'owned' by the marketing department -- Myth 11. Brand purpose is just CSR by another name -- Myth 12. Customers are seeking a personal relationship with your brand -- Myth 13. Branding is subjective. It's all fluff and art with no rigour and science -- Myth 14. In certain types of business, brands don't really matter -- Myth 15. Branding has nothing to do with the customer experience -- Myth 16. Branding is all about the product -- Myth 17. Creating brand names is easy -- Myth 18. Brands are just consumer goods -- Myth 19. Brands are just about what happens on the outside -- Myth 20. There is no such thing as brand loyalty |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A brand is just a logo and a way of charging you more for a product- everyone knows that, don't they? After all, there is no such thing as brand loyalty, and isn't branding all fluff and art, devoid of rigour and science? These myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding debunks the most popular misconceptions and replaces them with the reality of what it's really like to work in the world of branding and why it's such an important and effective industry. Branding experts Simon Bailey and Andy Milligan explore the misguided, mistaken and blatantly false myths that abound in the branding arena, using fascinating examples from the world's leading brands and foremost branding agencies. Myths of Branding will give you a deeper and sharper understanding of the realities of branding and brand management."--Back cover |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | LOGOS (SYMBOLS) |
| 9 (RLIN) | 90353 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Milligan, Andy, |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Business myths |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คุณณิชาภา ดำจันทร์ สั่งซื้องาน SPU Book Fair 2019 |
| Publisher | ร้าน Kinokuniya |
| Accession date | 110320 |
| Barcode | F068063 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0320 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 11/03/2020 | 626.00 | HF 5415.1255 B35M 2019 | F068063 | 13/08/2025 | 11/03/2020 | General Book |