Marketing for hospitality and tourism / (Record no. 194682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190828141156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190828b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292020037 |
| Terms of availability | 1730 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3.M3 |
| Item number | K67M 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 234661 |
| Personal name | Kotler, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc. | Philip R. Kotler, John T. Bowen & James Makens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | II, 630 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction: Marketing for hospitality and tourism page 1-34 -- 2. Service characteristics of hospitality and tourism marketing page 35-60 -- 3. The marketing environment page 61-92 -- 4. The role of marketing in strategic planning page 93-122 -- 5. Marketing information systems and marketing research page 123-162 -- 6. Consumer markets and consumer buying behavior page 163-192 -- 7. Organizational buyer behavior of group market page 193-216 -- 8. Market segmentation, targeting, and positioning page 217-246 -- 9. Designing and managing products page 247-284 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 10. Internal marketing page 285-310 -- 11. Pricing Products: Pricing considerations, approaches, and strategy page 311-348 -- 12. Distribution channels page 349-378 -- 13. Promoting products: Communication and promotion policy and advertising page 379-422 -- 14. Promoting products: Public relations and sales promotion page 423-452 -- 15. Professional sales page 453-494 -- 16. Direct and online marketing: Building customer relationships page 495-528 -- 17. Destination marketing page 529-566 -- 18. Next year's marketing plan page 567-600 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51434 |
| Topical term or geographic name entry element | HOSPITALITY INDUSTRY |
| General subdivision | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51467 |
| Topical term or geographic name entry element | TOURISM |
| General subdivision | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51221 |
| Topical term or geographic name entry element | TOURISM |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 119014 |
| Personal name | Bowen, John T. |
| Relator term | Co-author |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 88239 |
| Personal name | Makens, James |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | monthira 280819 |
| ผู้วิเคราะห์รายการ | monthira 280819 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 28/08/2019 | 1730.00 | TX 911.3.M3 K67M 2014 | B009142 | 30/08/2019 | 28/08/2019 | General Book |