The 8 pillars of social media marketing in 2018 / (Record no. 191609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190905154028.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190905b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781718904934 |
| Terms of availability | 1700 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | B37T 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bartnick, Matthew |
| 9 (RLIN) | 234766 |
| 245 ## - TITLE STATEMENT | |
| Title | The 8 pillars of social media marketing in 2018 / |
| Statement of responsibility, etc. | Matthew Bartnick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [s.l.] : |
| Name of publisher, distributor, etc. | [s.n.], |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144 p. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction page 6-8 -- 2. Common features of social media page 9 -- 3. Who uses social media? page 10-15 -- 4. Why social media marketing is important page 16-17 -- 5. Easy to reach page 18 -- 6. A diverse layout page 19 -- 7. A preferred way to search page 20 -- 8. Interactivity is key page 21-22 -- 9. Always evolving page 23 -- 10. First pillar: Creating your goals page 24 -- 11. Connecting personally with your audience: Showing your human side page 25 -- 12. Improved brand recognition page 26-27 -- 13. Boost your brand loyalty page 28 -- 14. Convert more people page 29 -- 15. Generate more traffic page 30-31 -- 16. Keep your marketing costs down page 32 -- 17. Get on a search engine page 33-35 -- 18. Second pillar: Finding your target market page 36 -- 19. Marketing copy and pitches page 37-38 -- 20. Third pillar: Optimizing your website page 39 -- 21. Identify and create the keyword strategy page 39-42 -- 22.LSI- Latent semantic indexing page 43-44 -- 23. Optimize your website page 45-55 -- 24. Content marketing page 56-64 -- 25. Step 4: Finding the right platforms for you page 65 -- 26. Consider the target audience page 66-67 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 27. How often do people use social media page 68 -- 28. Review what your competitions are doing page 68 -- 29. Think about the content you want to create page 69 -- 30. Look at the format of your content page 70 -- 31. Be careful when launching your campaigns page 71-72 -- 32. Facebook marketing page 73 -- 33. Why it makes sense page 74-76 -- 34. Marketing on Facebook page 77-81 -- 35. Linkedin marketing page 82 -- 36. Social media marketing, linkedin style page 83-86 -- 37. Google+ marketing page 87-89 -- 38. Marketing on Instagram page 90-91 -- 39. Best practices page 92-93 -- 40. Youtube marketing page 94-95 -- 41. Video visibility page 96-97 -- 42. Twitter marketing page 98 -- 43. Marketing on Twitter page 99-104 -- 44. Public relations error! bookmark not defined. pinterest marketing page 105-107 -- 45. Tumblr marketing page 108-109 -- 46. Fourth pillar: Keeping your image consistent page 110-112 -- 47. Fifth pillar: Tracking your competition page 113-116 --48. Step 6: Outsourcing and time management page 117-119 -- 49. Why you can't get anything done page 120-125 -- 50. Outsource outsource outsource page 126-128 -- 51. Seventh pillar: Value first, money later page 129-130 -- 52. Content is king page 131-134 -- 53. Step 8: Constantly change page 135-137 -- 54. Bonus (Crowdfunding) page 138-142 -- 55. Conclusion page 143-144 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 147060 |
| Topical term or geographic name entry element | SOCIAL MEDIA |
| General subdivision | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51318 |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | monthira 050919 |
| ผู้วิเคราะห์รายการ | monthira 050919 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 05/09/2019 | 1700.00 | HF 5415.1265 B37T 2018 | BG001872 | 19/09/2019 | 05/09/2019 | General Book |