How to kickstart your digital marketing / (Record no. 191604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190906132000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190906b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780999465769 |
| Terms of availability | 1700 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | M34H 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Makarand, Utpat |
| 9 (RLIN) | 234768 |
| 245 ## - TITLE STATEMENT | |
| Title | How to kickstart your digital marketing / |
| Statement of responsibility, etc. | Makarand Utpat |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | Columbia, SC : |
| Name of publisher, distributor, etc. | [s.n.], |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI, 216 p. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Introduction page 1-10 -- Chapter 2 Understanding the digital marketing landscape page 11-35 -- Chapter 3 Conduct digital marketing audit page 36-65 -- Chapter 4 Build your signature brand page 66-100 -- Chapter 5 Dominate social media page 101-131 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 6 Publish compelling content page 132-159 -- Chapter 7 Drive traffic and generate leads page 160-186 -- Chapter 8 Closing deals page 187-198 -- Chapter 9 Conclusion page 199-214 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 147060 |
| Topical term or geographic name entry element | SOCIAL MEDIA |
| General subdivision | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34112 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 160068 |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51318 |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | monthira 060919 |
| ผู้วิเคราะห์รายการ | monthira 060919 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 06/09/2019 | 1700.00 | HF 5415.1265 M34H 2018 | BG001871 | 19/09/2019 | 06/09/2019 | General Book |