BrandAge Essential : (Record no. 186547)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01555aam a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230927112945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171127b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786169184263 |
| Terms of availability | 180.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5413 |
| Item number | บ895 2560 |
| 245 ## - TITLE STATEMENT | |
| Title | BrandAge Essential : |
| Remainder of title | เสาหลักการตลาด 4.0 / |
| Statement of responsibility, etc. | กองบรรณาธิการนิตยสาร BrandAge Essential |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ไทยคูน-แบรนด์เอจ, |
| Date of publication, distribution, etc. | 2560 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 130 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 26 ซม. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 From 4P to 4E: เมื่อประสบการณ์คือหัวใจของการตลาด หน้า 15-58 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2 Platform marketing: จากไม่มี Platform สู่การสร้างโมเดลใหม่ หน้า 59-72 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 3 Goodization: เก่ง+ดี หน้า 73-99 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 4 Storytelling: อีกหนึ่งการตลาดทฤษฎีใหม่ หน้า 100-130 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| General subdivision | การจัดการ |
| 9 (RLIN) | 240729 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 240729 |
| 710 0# - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 146748 |
| Corporate name or jurisdiction name as entry element | กองบรรณาธิการนิตยสาร Brandage Essential |
| Relator term | ผู้เรียบเรียง |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 220218 |
| Barcode | T180163 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | tanuchcha 271117 |
| ผู้วิเคราะห์รายการ | monthira 211117 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 27/02/2018 | 180.00 | HF 5413 บ895 2560 | T180163 | 24/10/2023 | 27/02/2018 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 27/11/2017 | 180.00 | HF 5413 บ895 2560 | A085292 | 02/04/2019 | 27/11/2017 | General Book |