The physics of brand : (Record no. 186058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01199nam a22003257a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210310080318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170918b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781440342677 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | K44P 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 225530 |
| Personal name | Keller, Aaron |
| 245 ## - TITLE STATEMENT | |
| Title | The physics of brand : |
| Remainder of title | understand the forces behind brands that matter / |
| Statement of responsibility, etc. | Aaron Keller, Renée Marino, Dan Wallace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Blue Ash, OH : |
| Name of publisher, distributor, etc. | HOW Books, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 191 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. วิทยาลัยโลจิสติกส์และซัพพลายเชน. การจัดการโลจิสติกส์และซัพพลายเชน |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes idex |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Physics brands |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The brands |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Space brands |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 160068 |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36801 |
| Topical term or geographic name entry element | ADVERTISING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 39702 |
| Topical term or geographic name entry element | DESIGN, INDUSTRIAL |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMERCIAL ARTS |
| 9 (RLIN) | 88038 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 225531 |
| Personal name | Marino, Renee |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | วิทยาลัยโลจิสติกส์และซัพพลายเซน อ.อัศวิน วงศ์วิวัฒน์ จัดซื้อ งาน SPU Book Fair 2017 |
| Publisher | ร้าน Kinokuniya |
| Accession date | 010917 |
| Barcode | F067026 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0917 |
| ผู้วิเคราะห์รายการ | niparat 0917 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/09/2017 | 1171.00 | HF 5415.1255 K44P 2016 | F067026 | 04/10/2017 | 18/09/2017 | General Book |