Social marketing: Changing behaviors for good / (Record no. 177124)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01205nam a2200313 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190524105204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151128s2016 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452292144 |
| Terms of availability | 3813 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414 |
| Item number | L43S 2016 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 153791 |
| Personal name | Lee, Nancy, |
| Dates associated with a name | 1932- |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing: Changing behaviors for good / |
| Statement of responsibility, etc. | Nancy Lee & Philip Kotler, author |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Social marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | California : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 567 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Understanding social marketing page 1 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Defining and distinguishing social marketing page 2-40 - - Chapter 2: 10 steps in the strategic marketing planning process page 41-66 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II: Analyzing the social marketing environment page 67 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 3: Determining research needs and options page 68-96 - - Chapter 4: Choosing a social issue, purpose, and focus for your plan and conducting a situation analysis page 97-120 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III: Selecting target audiences, objectives, and goals page 121 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 5: Segmenting, evaluating, and selecting target audiences page 122-152 - - Chapter 6: Setting behavior objectives and target goals page 153-176 - - Chapter 7: Identifying barriers, benefits, motivators, the competition, and influential others page 177-203 - - Chapter 8: Tapping behavior change theories, models, and frameworks page 204-232 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part IV: Developing social marketing strategies page 233 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 9: Crafting a desired positioning page 234-258 - - Chapter 10: Product: Creating a product platform page 259-284 - - Chapter 11: Price: Determining monetary and nonmonetary incentives and disincentives page 285-309 - - Chapter 12: Place: making access convenient and pleasant page 310-337 - - Chapter 13: Promotion: Deciding on messages, messengers, and creative strategies page 338-376 - - Chapter 14: Promotion: Selecting communication channels page 377-415 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part V: Managing social marketing programs page 416 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 15: Developing a plan for monitoring and evaluation page 417-446 - - Chapter 16: Establishing budgets and finding funding page 447-470 - - Chapter 17: Creating an implementation plan and sustaining behaviors page 471-502 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOCIAL MARKETING |
| 9 (RLIN) | 50734 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BEHAVIOR MODIFICATION |
| 9 (RLIN) | 36891 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 1115 |
| ผู้วิเคราะห์รายการ | took 1115 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 28/11/2015 | 3813.00 | HF 5414 L43S 2016 | B008638 | 12/09/2019 | 10/02/2017 | General Book | |||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 27/01/2016 | 3600.00 | HF 5414 L43S 2016 | B008788 | 27/01/2016 | 10/02/2017 | General Book | Floor 3: General Shelves (FOREIGN LANGUAGE) | C.2 |