Public relations: Strategies and tactics / (Record no. 176505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02195nam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200916093517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150930s2015 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292056586 |
| Terms of availability | 1715 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SUP_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 1221 |
| Item number | W54P 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Dennis L. |
| 9 (RLIN) | 70361 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations: Strategies and tactics / |
| Statement of responsibility, etc. | Dennis L. Wilcox, Glen T. Cameron & Bryan H. Reber |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Role: Defining public relations pp. 27-64 -- The evolution and history of public relations pp. 65-95 -- Ethical consideration and the role of professional bodies pp. 96-120 -- The practice of public relations pp. 121-148 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2 Process: The role and scope of research in public relations pp. 149-176 -- The public relation process pp. 177-196 -- Communication concepts and practice in public relation pp. 197-222 -- Evaluation and measurement of public relations programs pp. 223-244 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 3 Strategy: Public Opinion: Role, scope, and implications pp. 245-273 -- Conflict management and crisis communications pp. 274-302 -- Audiences pp. 303-325 -- Law and applications pp. 326-356 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 4 Tactics: Internet and social media: Role & scope in public relations pp. 357-388 --Media relations management: Print media pp. 389-419 -- Media relations management: Electronic media pp. 420-443 -- Event management pp. 444-470 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 5 Application: Communicating corpoate affairs pp. 471-498 -- Public relations in entertainment,sports, and tourism pp. 499-518 -- Public relations in government pp. 519-543 -- Global public relations in an interdependent world pp. 544-570 -- Public relations in non-profit, health, and education sectors pp. 571-595 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| 9 (RLIN) | 37301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 75778 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cameron, Glen T. |
| 9 (RLIN) | 150494 |
| Relator term | Co-author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reber, Bryan H. |
| 9 (RLIN) | 214030 |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0915 |
| ผู้วิเคราะห์รายการ | took 0915 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 30/09/2015 | 1715.00 | HM 1221 W54P 2015 | B008584 | 30/09/2015 | 10/02/2017 | General Book |