การวางแผนรณรงค์โฆษณา = (Record no. 175869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01805nam a22003135 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190723162722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150729s2556 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789742192914 |
| Terms of availability | 150 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5837 |
| Item number | ส842ก 2556 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | สุมาลี เล็กประยูร |
| 9 (RLIN) | 189229 |
| 245 10 - TITLE STATEMENT | |
| Title | การวางแผนรณรงค์โฆษณา = |
| Remainder of title | advertising campaign planning / |
| Statement of responsibility, etc. | สุมาลี เล็กประยูร |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 3. (ปรับปรุงแก้ไข) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ปทุมธานี : |
| Name of publisher, distributor, etc. | มหาวิทยาลัยกรุงเทพ, |
| Date of publication, distribution, etc. | 2556 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 220 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 29 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การวางแผนรณรงค์โฆษณากับมุมมองทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การวางแผนรณรงค์โฆษณากับการสื่อสารตราสินค้า |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การวางแผนรณรงค์โฆษณา |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 123 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| General subdivision | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5909 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาคงาน SPU Book Fair 2019 |
| Publisher | ศูนย์หนังสือม.ธรรมศาสตร์ |
| Accession date | 180719 |
| Barcode | T183825 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาคงาน SPU Book Fair 2019 |
| Publisher | ศูนย์หนังสือม.ธรรมศาสตร์ |
| Accession date | 180719 |
| Barcode | T183826 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok 0715 |
| -- | niparat 0719 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 29/07/2015 | 150.00 | HF 5837 ส842ก 2556 | T170931 | 01/08/2015 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 29/07/2015 | 150.00 | HF 5837 ส842ก 2556 | T170932 | 01/08/2015 | ฉ.2 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 23/07/2019 | 150.00 | HF 5837 ส842ก 2556 | T183826 | 23/07/2019 | ฉ.4 | 23/07/2019 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 23/07/2019 | 150.00 | HF 5837 ส842ก 2556 | T183825 | 24/07/2019 | ฉ.3 | 23/07/2019 | General Book |