หลักการตลาดสมัยใหม่ = (Record no. 175847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01393nam a22003015 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201111094804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150726s2557 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786163744289 |
| Terms of availability | 289 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ส769ห 2557 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | สุดาพร กุณฑลบุตร |
| 9 (RLIN) | 105424 |
| 245 10 - TITLE STATEMENT | |
| Title | หลักการตลาดสมัยใหม่ = |
| Remainder of title | Modern principle of marketing / |
| Statement of responsibility, etc. | สุดาพร กุณฑลบุตร |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 5. ฉบับปรับปรุง |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | จุฬาลงกรณ์มหาวิทยาลัย, |
| Date of publication, distribution, etc. | 2557 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 หน้า ; |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 26 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ความรู้ทั่วไปทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | สภาพแวดล้อมทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ข้อมูลทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | พฤติกรรมผู้บริโภค |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การแบ่งส่วนตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะบริหารธุรกิจ |
| Publisher | ศูนย์หนังสือจุฬาฯ |
| Accession date | 220715 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok 0715 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 26/07/2015 | 289.00 | HF 5415 ส769ห 2557 | T170840 | 18/10/2025 | ฉ.1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 26/07/2015 | 289.00 | HF 5415 ส769ห 2557 | T170841 | 17/12/2022 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 26/07/2015 | 289.00 | HF 5415 ส769ห 2557 | T170842 | 07/10/2020 | ฉ.3 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 17/07/2016 | 289.00 | HF 5415 ส769ห 2557 | AG007342 | 29/11/2016 | 10/02/2017 | General Book | Library of Congress Classification |