ปั้นแบรนด์ฮิต ให้ติดตลาด = (Record no. 175169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01672nam a22003255 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200827154433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150705s2558 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789740213697 |
| Terms of availability | 160 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | พ168ป 2558 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | พจน์ ใจชาญสุขกิจ |
| 9 (RLIN) | 98039 |
| 245 10 - TITLE STATEMENT | |
| Title | ปั้นแบรนด์ฮิต ให้ติดตลาด = |
| Remainder of title | Good Brand & Good Image / |
| Statement of responsibility, etc. | พจน์ ใจชาญสุขกิจ |
| Medium | [book] |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Good Brand & Good Image |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | มติชน, |
| Date of publication, distribution, etc. | 2558 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 22 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การประชาสัมพันธ์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ปฐมเหตุแห่งการใช้ Brand Image ท่ามกลางสภาวการณ์แข่งขัน |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การบริหารองค์กรกับภาพลักษณ์ตรงสินค้า |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การสร้าง Brand Image ที่ชัดเจนและสื่อสารใหเโดนใจ |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสร้างชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 170996 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การจัดการผลิตภัณฑ์ |
| General subdivision | การตลาด |
| 9 (RLIN) | 210422 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะนิเทศ สาขา PR |
| Publisher | ศูนย์หนังสือจุฬาฯ |
| Accession date | 220615 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok 0715 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 05/07/2015 | 160.00 | HF 5415.1255 พ168ป 2558 | T169666 | 26/11/2015 | ฉ.1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 05/07/2015 | 160.00 | HF 5415.1255 พ168ป 2558 | T169667 | 15/01/2025 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/10/2015 | 160.00 | HF 5415.1255 พ168ป 2558 | T170189 | 18/08/2025 | ฉ.3 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 06/06/2018 | 160.00 | HF 5415.1255 พ168ป 2558 | AG007634 | 10/06/2020 | 06/06/2018 | General Book | Library of Congress Classification |