Marketing กลยุทธ์นอกตำรา / (Record no. 175126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01050nam a22002775 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211207114211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150704s2014 th ||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786163444035 |
| Terms of availability | 190 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ส723ม 2557 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | สุทธิชัย ปัญญโรจน์ |
| 9 (RLIN) | 162032 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing กลยุทธ์นอกตำรา / |
| Statement of responsibility, etc. | สุทธิชัย ปัญญโรจน์ |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เพชรประกาย, |
| Date of publication, distribution, etc. | 2557 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Modern marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | สร้างชื่อให้ตลาดยอมรับ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ชื่อสโลแกน มีความหมาย |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 240729 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | หส |
| Publisher | ซีเอ็ดฯ |
| Accession date | 171115 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0715 |
| ผู้วิเคราะห์รายการ | lek 0715 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 1115 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 17/11/2015 | 190.00 | HF 5415 ส723ม 2557 | T171486 | 14/10/2020 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 04/07/2015 | 190.00 | HF 5415 ส723ม 2557 | A081718 | 21/02/2019 | 10/02/2017 | General Book |