หลักการตลาด = (Record no. 173551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01451nam a22003135 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191224130319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s2557 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786163746283 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ว281ห 2557 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | วรวิทย์ ประสิทธิ์ผล |
| 9 (RLIN) | 210527 |
| 245 10 - TITLE STATEMENT | |
| Title | หลักการตลาด = |
| Remainder of title | Principles of marketing / |
| Statement of responsibility, etc. | วรวิทย์ ประสิทธิ์ผล |
| Medium | [book] |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เกษมศรี ซี.พี., |
| Date of publication, distribution, etc. | 2557 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ก-ช, 260 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 30 ซม. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การวิเคราะห์สิ่งแวดล้อมทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การทำการตลาดโดยเข้าใจผู้บริโภค |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ราคาและวิธีการตั้งราคา |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 116322 |
| Topical term or geographic name entry element | การจัดการการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ธุรกิจ |
| 9 (RLIN) | 34 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 300115 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0215 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 09/02/2015 | 250.00 | HF 5415 ว281ห 2557 | T168299 | 08/05/2020 | 10/02/2017 | General Book |