การตลาดบริการ : แนวคิดและกลยุทธ์ = (Record no. 173401)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01761nam a22003255 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220112005246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150204s2557 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789740332039 |
| Terms of availability | 190 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.5 |
| Item number | ธ621ก 2557 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ธีรกิติ นวรัตน ณ อยุธยา |
| 9 (RLIN) | 105425 |
| 245 10 - TITLE STATEMENT | |
| Title | การตลาดบริการ : แนวคิดและกลยุทธ์ = |
| Remainder of title | Services Marketing : Concepts and Strategies / |
| Statement of responsibility, etc. | ธีรกิติ นวรัตน ณ อยุธยา |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 4. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | สำนักพิมพ์แห่งจุฬาลงกรณ์มหาวิทยาลัย, |
| Date of publication, distribution, etc. | 2557 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 หน้า ; |
| Dimensions | 26 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การตลาดบริการในศตวรรษที่ 21 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การตลาดบริการและการตลาดสายสัมพันธ์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การกำหนดภารกิจหลักที่มีประสิทธิผลสำหรับธุรกิจบริการ |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ธุรกิจการบริการ |
| 9 (RLIN) | 96323 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 14657 |
| Topical term or geographic name entry element | กลยุทธ์การตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | อุตสาหกรรมบริการ |
| General subdivision | การตลาด |
| 9 (RLIN) | 8013 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | บริการลูกค้า |
| General subdivision | การจัดการ |
| 9 (RLIN) | 7907 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะบริหาร |
| Publisher | ศูนย์หนังสือจุฬาฯ |
| Accession date | 230715 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok 0815 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0215 |
| ผู้วิเคราะห์รายการ | pim 0215 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 04/08/2015 | 190.00 | HF 5415.5 ธ621ก 2557 | T170660 | 24/11/2019 | ฉ.1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 04/08/2015 | 190.00 | HF 5415.5 ธ621ก 2557 | T170661 | 08/03/2018 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 04/08/2015 | 190.00 | HF 5415.5 ธ621ก 2557 | T170662 | 16/08/2016 | ฉ.3 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 04/02/2015 | 190.00 | HF 5415.5 ธ621ก 2557 | AG007165 | 27/06/2016 | ฉ.3 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 14/07/2015 | 190.00 | HF 5415.5 ธ621ก 2557 | A081586 | 03/03/2018 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 22/09/2015 | 190.00 | HF 5415.5 ธ621ก 2557 | A082009 | 04/07/2018 | ฉ.2 | 10/02/2017 | General Book | Library of Congress Classification |