กลยุทธ์การสื่อสารการตลาด = (Record no. 167701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01494nam a22002895 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180320124502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140315s2556 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786167432298 |
| Terms of availability | 190 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 96.M4 |
| Item number | ช592อ 2556 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ชื่นจิตต์ แจ้งเจนกิจ |
| 9 (RLIN) | 1105 |
| 245 10 - TITLE STATEMENT | |
| Title | กลยุทธ์การสื่อสารการตลาด = |
| Remainder of title | IMC & Marketing communication / |
| Statement of responsibility, etc. | ชื่นจิตต์ แจ้งเจนกิจ |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 6. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | BrandAgebooks, |
| Date of publication, distribution, etc. | 2556 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | เริ่มต้นด้วยแนวคิดการสื่อสารการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การสื่อสารการตลาดแบบครบวงจร |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การโฆษณา |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0314 |
| ผู้วิเคราะห์รายการ | lek 0314 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 15/03/2014 | 190.00 | P 96.M4 ช592อ 2556 | A079433 | 29/04/2018 | ฉ.1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 15/03/2014 | 190.00 | P 96.M4 ช592อ 2556 | A079434 | 15/03/2014 | ฉ.2 | 10/02/2017 | General Book | Floor 4: General Shelves (THAI) | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 15/03/2014 | 190.00 | P 96.M4 ช592อ 2556 | A079435 | 28/05/2015 | ฉ.3 | 10/02/2017 | General Book | Floor 4: General Shelves (THAI) |