เครื่องมือไอเ็อ็มซี = (Record no. 167629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01596nam a22003015 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190208152652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140311s2553 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789742257941 |
| Terms of availability | 200 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ธ635อ 2553 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ธีรพันธ์ โล่ห์ทองคำ |
| 9 (RLIN) | 5323 |
| 245 10 - TITLE STATEMENT | |
| Title | เครื่องมือไอเ็อ็มซี = |
| Remainder of title | IMC Tools / |
| Statement of responsibility, etc. | ธีรพันธ์ โล่ห์ทองคำ |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งแรก |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ธรู เดอะไลน์ คอมมิวนิเคชั่น, |
| Date of publication, distribution, etc. | 2553 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 226 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 9 แนวทางสำคัญในการทำไอเอ็มซี |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | เครื่องมือไอเอ็มซีมีหน้าที่อย่างไร |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การโฆษณา |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ความสัมพันธ์กับลูกค้า |
| 9 (RLIN) | 1532 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0314 |
| ผู้วิเคราะห์รายการ | lek 0314 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 11/03/2014 | 200.00 | HF 5415 ธ635อ 2553 | A079427 | 11/03/2014 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 11/03/2014 | 200.00 | HF 5415 ธ635อ 2553 | A079428 | 23/02/2019 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 11/03/2014 | 200.00 | HF 5415 ธ635อ 2553 | A079429 | 01/07/2016 | ฉ.3 | 10/02/2017 | General Book |