การสื่อสารทางการตลาด / (Record no. 162972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01473nam a22003015 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260107161052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130510s2555 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789740330141 |
| Terms of availability | 215 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | ส721ก 2555 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | สิทธิ์ ธีรสรณ์ |
| 9 (RLIN) | 111751 |
| 245 10 - TITLE STATEMENT | |
| Title | การสื่อสารทางการตลาด / |
| Statement of responsibility, etc. | สิทธิ์ ธีรสรณ์ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 3. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | สำนักพิมพ์แห่งจุฬาลงกรณ์มหาวิทยาลัย, |
| Date of publication, distribution, etc. | 2555 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 271 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 24 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กระบวนการสื่อสาร |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์การสื่อสารทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | วัตถุประสงค์และงบประมาณ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การประชาสัมพันธ์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การสื่อสารเพื่อภาพลักษณ์องค์กร |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 240729 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0513 |
| ผู้วิเคราะห์รายการ | pim 0513 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 10/05/2013 | 215.00 | HF 5415.123 ส721ก 2555 | AG006723 | 07/01/2026 | ฉ.5 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 10/05/2013 | 215.00 | HF 5415.123 ส721ก 2555 | AG006724 | 09/05/2016 | ฉ.6 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 15/03/2014 | 215.00 | HF 5415.123 ส721ก 2555 | A079511 | 27/09/2020 | ฉ.1 | 10/02/2017 | General Book | |||||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 15/03/2014 | 215.00 | HF 5415.123 ส721ก 2555 | A079512 | 05/04/2019 | ฉ.2 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 15/03/2014 | 215.00 | HF 5415.123 ส721ก 2555 | A079513 | 28/04/2019 | ฉ.3 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 26/03/2014 | 215.00 | HF 5415.123 ส721ก 2555 | A079604 | 14/11/2017 | ฉ.4 | 10/02/2017 | General Book |