การตลาดยุคใหม่ เข้าใจลูกค้านอกกรอบ = (Record no. 162337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01382nam a22002775 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201016113920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130209s2555 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786165151696 |
| Terms of availability | 130 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | ก932ก 2555 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | โกดิน, เซ็ธ |
| 9 (RLIN) | 128607 |
| 245 10 - TITLE STATEMENT | |
| Title | การตลาดยุคใหม่ เข้าใจลูกค้านอกกรอบ = |
| Remainder of title | We are all weird / |
| Statement of responsibility, etc. | Seth Godin, เขียน ; นุชนาฏ เนตรประเสริฐศรี, แปล |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เนชั่นบุ๊คส์, |
| Date of publication, distribution, etc. | 2555 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 139 หน้า ; |
| Dimensions | 21 ซม. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 116322 |
| Topical term or geographic name entry element | การจัดการการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | พฤติกรรมผู้บริโภค |
| 9 (RLIN) | 3324 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ผู้บริโภค |
| General subdivision | แง่จิตวิทยา |
| 9 (RLIN) | 194607 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ความพอใจของผู้บริโภค |
| 9 (RLIN) | 9761 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | นุชนาฎ เนตรประเสริฐศรี |
| Relator term | ผู้แปล |
| 9 (RLIN) | 112326 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Barcode | T181197 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้วิเคราะห์รายการ | นศ.ณัฐธิดา 0913 |
| ผู้ลงรายการ | jirawan 1218 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/12/2018 | HF 5415.13 ก932ก 2555 | T181197 | 21/12/2018 | 21/12/2018 | General Book | |||||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/01/2014 | 130.00 | HF 5415.13 ก932ก 2555 | AG007002 | 29/01/2014 | ฉ.2 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 09/02/2013 | 130.00 | HF 5415.13 ก932ก 2555 | A077313 | 22/10/2020 | 10/02/2017 | General Book |
