หลักการสร้างตราผลิตภัณฑ์ = (Record no. 160061)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01817nam a22003375 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121110s2555 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789746727105 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | น276ห 2555 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | นฤมล กิมภากรณ์ |
| 9 (RLIN) | 188221 |
| 245 10 - TITLE STATEMENT | |
| Title | หลักการสร้างตราผลิตภัณฑ์ = |
| Remainder of title | Principle of branding / |
| Statement of responsibility, etc. | นฤมล กิมภากรณ์ |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | เชียงใหม่ : |
| Name of publisher, distributor, etc. | ทริค ธิงค์, |
| Date of publication, distribution, etc. | 2555 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 134 หน้า |
| Other physical details | ; |
| Dimensions | 30 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. ไม่ระบุ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | แนวคิดการสร้างตราผลิตภัณฑ์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | หลักการสร้างตราผลิตภัณฑ์ให้ประสบผลสำเร็จ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การวัดและประเมินผลความสำเร็จของตราผลิตภัณฑ์ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อการค้า |
| 9 (RLIN) | 191540 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 5908 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โลโก (สัญลักษณ์) |
| 9 (RLIN) | 125170 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 101112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 1112 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 10/11/2012 | 0.00 | HD 69.B7 น276ห 2555 | T161345 | 16/11/2022 | ฉ.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 10/11/2012 | 0.00 | HD 69.B7 น276ห 2555 | T161346 | 21/11/2012 | ฉ.2 | 10/02/2017 | General Book | ||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 10/11/2012 | 0.00 | HD 69.B7 น276ห 2555 | T161347 | 10/02/2024 | ฉ.3 | 10/02/2017 | General Book |