การเปิดรับและทัศนคติของผู้บริโภคต่อสื่อภายนอกประเภทสื่อ Street Furniture = (Record no. 157879)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01605nam a22002415 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120629s2550 th tha |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | IS COM-ART AD |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | อ873ก 2550 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เอกชัย ทัศนียกรวงศ์ |
| 9 (RLIN) | 188148 |
| 245 10 - TITLE STATEMENT | |
| Title | การเปิดรับและทัศนคติของผู้บริโภคต่อสื่อภายนอกประเภทสื่อ Street Furniture = |
| Remainder of title | THE EXPOSURE AND ATTITUDE OF CONSUMERS TOWARD OUT-OF-HOME MEDIA : A CASE STUDY OF 'STREET FURNITURE' MEDIUM / |
| Statement of responsibility, etc. | เอกชัย ทัศนียกรวงศ์ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | มหาวิทยาลัยศรีปทุม |
| Date of publication, distribution, etc. | 2550 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (i), 58 หน้า ; |
| Dimensions | 30 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. นิเทศศาสตรมหาบัณฑิต |
| 500 ## - GENERAL NOTE | |
| General note | การศึกษาค้นคว้าอิสระ หลักสูตรนิเทศศาสตรมหาบันฑิต สาขาการโฆษณา มหาวิทยาลัยศรีปทุม |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | สื่อ |
| 9 (RLIN) | 186791 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ทัศนคติ |
| General subdivision | ผู้บริโภค |
| 9 (RLIN) | 188149 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | สารนิพนธ์สาขาการโฆษณา |
| 9 (RLIN) | 187140 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Independent Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not for Loan | Independent Studies | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Research, Dissertations, Theses, Independent Studies | 29/06/2012 | 0.00 | IS COM-ART AD อ873ก 2550 | T153791 | 08/06/2013 | 10/02/2017 | Independent Study | ||||
| Local Classification | Not for Loan | Independent Studies | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Research, Dissertations, Theses, Independent Studies | 19/09/2016 | 0.00 | IS COM-ART AD อ873ก 2550 | T174273 | 08/10/2016 | 10/02/2017 | Independent Study | ฉ.2 |