สงครามแบรนด์ชนแบรนด์ (Record no. 155511)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01952nam a22003615 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190112095929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120224s2554 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786162520488 |
| Terms of availability | 160 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ถ192ส 2554 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150307 |
| Personal name | ถนอมศักดิ์ จิรายุสวัสดิ์ |
| 245 10 - TITLE STATEMENT | |
| Title | สงครามแบรนด์ชนแบรนด์ |
| Statement of responsibility, etc. | ถนอมศักดิ์ จิรายุสวัสดิ์และปารณีย์ คชพร |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งแรก |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ปราชญ์, |
| Date of publication, distribution, etc. | 2554 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 หน้า ; |
| Dimensions | 21 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ระเบิดศึกจอแก้วช่อง 3 VS ช่อง 7 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | เดอะมอลล์ VS เซ็นทรัล |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | บิ๊กซี VS โลตัส |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 5908 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โลโก (สัญลักษณ์) |
| 9 (RLIN) | 125170 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การวางแผน |
| 9 (RLIN) | 102574 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การตลาด |
| 9 (RLIN) | 102575 |
| 700 2# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ปารณีย์ คชพร |
| Relator term | ผู้แต่งร่วม |
| 9 (RLIN) | 177019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0212 |
| ผู้วิเคราะห์รายการ | pim 0212 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 23/02/2012 | 160.00 | HD 69.B7 ถ192ส 2554 | AG006470 | 15/07/2013 | ฉ.1 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 23/02/2012 | 160.00 | HD 69.B7 ถ192ส 2554 | AG006471 | 10/09/2012 | ฉ.2 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 24/02/2012 | 160.00 | HD 69.B7 ถ192ส 2554 | A074863 | 05/03/2015 | ฉ.3 | 10/02/2017 | General Book |