Marketing research : |b in a digital information environment / (Record no. 153395)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00990nam a2200289 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251208151419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110929s2009 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071270106 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | H34M 2009 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 69965 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |b in a digital information environment / |
| Statement of responsibility, etc. | Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 690 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 500 ## - GENERAL NOTE | |
| General note | Marketing research. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 9 (RLIN) | 72462 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 9 (RLIN) | 70164 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.กิ่งแก้ว |
| Publisher | จุฬาฯ |
| Accession date | 270411/160611 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/09/2011 | 1398.00 | HF 5415.2 H34M 2009 | F061676 | 08/12/2025 | 10/02/2017 | General Book |