ทำการตลาดอย่างไร ให้ "โดนใจ" ลูกค้าตลอดกาล = (Record no. 151843)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02154nam a22003615 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190129112249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110719s2554 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786165151054 |
| Terms of availability | 250 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ค183ท 2554 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 160670 |
| Personal name | คอตเลอร์, ฟิลิป |
| 245 10 - TITLE STATEMENT | |
| Title | ทำการตลาดอย่างไร ให้ "โดนใจ" ลูกค้าตลอดกาล = |
| Remainder of title | Marketing 3.0 : from products to customers to the human spirit / |
| Statement of responsibility, etc. | ฟิลิป คอตเลอร์, เฮรมาวัน การตะจายา, อีวาน เซเดียวาน ; ณงลักษณ์ จารุวัฒน์ แปล |
| Medium | [book] |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing 3.0 : |
| Remainder of title | from products to customers to the human spirit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งแรก. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เนชั่น พริ้นท์ติ้ง เซอร์วิส, |
| Date of publication, distribution, etc. | 2554 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 245 หน้า ; |
| Dimensions | 21 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 500 ## - GENERAL NOTE | |
| General note | Marketing 3.0 : from products to customers to the human spirit |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | แนวโน้ม |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 65883 |
| Personal name | การ์ตา จายา, เฮอร์มาวัน |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | เซเดียวาน, อีวาน |
| 9 (RLIN) | 180397 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ณงลักษณ์ จารุวัฒน์, |
| Relator term | แปล |
| 9 (RLIN) | 160076 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | หส |
| Publisher | จุฬา |
| Accession date | 070711 / 120711 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณารักษ์ |
| Publisher | จุฬา |
| Accession date | 290611 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 14/07/2011 | 250.00 | HF 5415 ค183ท 2554 | T155583 | 08/08/2017 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 16/08/2011 | 250.00 | HF 5415 ค183ท 2554 | T156132 | 31/08/2018 | ฉ.2 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 16/08/2011 | 250.00 | HF 5415 ค183ท 2554 | T156133 | 20/09/2017 | ฉ.3 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 16/08/2011 | 250.00 | HF 5415 ค183ท 2554 | T168577 | 12/12/2022 | ฉ.4 | 10/02/2017 | General Book |