Multicultural Marketing Management / (Record no. 151070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01315nam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240531115408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110626s2010 th m a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786165511148 |
| Terms of availability | 550 Bht. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3000000000623 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | K918M 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kritika Kongsompong |
| 9 (RLIN) | 179510 |
| 245 10 - TITLE STATEMENT | |
| Title | Multicultural Marketing Management / |
| Statement of responsibility, etc. | Kritika Kongsompong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Sasin Graduate Institute of Business Administration of Chulalongkorn University, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 238 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Online resources |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Evolution of multicultural marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing opportunity in a globalized world |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing opportunity in a globalized world |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Researching the multicultural market |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 9 (RLIN) | 86116 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://elibrary-spu.cu-elibrary.com/rent/ebook/detail/b001ddf6-cada-43b1-ba1b-7a37a2fc4bdb">https://elibrary-spu.cu-elibrary.com/rent/ebook/detail/b001ddf6-cada-43b1-ba1b-7a37a2fc4bdb</a> |
| Link text | View Full-text |
| Public note | [CU e-Book] |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ชิดชนก |
| Publisher | ศูนย์หนังสือธรรมศาสตร์ |
| Accession date | 270411/070711 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | monthira 230621 |
| -- | monthira 310524 |
| -- | monthira 300124 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Source of acquisition | Cost, replacement price | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 25/06/2011 | 0.00 | HF 1416 K918M 2010 | PF001780 | 06/09/2011 | 10/02/2017 | General Book | ||||||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 26/06/2011 | 550.00 | HF 5415.13 K918M 2010 | F061596 | 28/10/2022 | 10/02/2017 | General Book | |||||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 25/11/2011 | 550.00 | HF 5415.13 K918M 2010 | B007754 | 11/11/2012 | 10/02/2017 | General Book | |||||||
| Available | Electronic Resources | SPU Library, Chonburi campus | SPU Library, Chonburi campus | On Display | 13/06/2021 | 385.00 | HF 5415.13 K74M 2010 | 3000000000623 | 13/06/2021 | 13/06/2021 | E-Book | Library of Congress Classification | จัดซื้อโดย สำนักงานห้องสมุด (080421 / 027) | 385.00 | CU e-Book |