การวางตำแหน่งใหม่ = (Record no. 146295)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02398nam a22004095 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180605162358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100925s2553 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786117060038 |
| Terms of availability | 180 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5827.2 |
| Item number | ท572ก 2553 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เทราท์, แจ็ค |
| 9 (RLIN) | 174947 |
| 245 10 - TITLE STATEMENT | |
| Title | การวางตำแหน่งใหม่ = |
| Remainder of title | Repositioning / |
| Statement of responsibility, etc. | Jack Trout เขียน ; ศรชัย จาติกวณิช แปลและเรียบเรียง |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แมคกรอ-ฮิล, |
| Date of publication, distribution, etc. | 2553 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 หน้า ; |
| Dimensions | 21 ซม. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 500 ## - GENERAL NOTE | |
| General note | แปลจาก Repositioning : marketing in an era of competition, change, and crisis |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ภาค 1 การแข่งขัน |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ภาค 2 การเปลี่ยนแปลง |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ภาค 3 วิกฤตการณ์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ภาค 4 ศิลปะของการวางตำแหน่งใหม่ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การวางตำแหน่งสินค้า (โฆษณา) |
| 9 (RLIN) | 174948 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การแข่งขันทางการค้า |
| 9 (RLIN) | 170806 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4393 |
| Topical term or geographic name entry element | การวางแผนเชิงกลยุทธ์ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ศรชัย จาติกวณิช, |
| Relator term | แปลและเรียบเรียง |
| 9 (RLIN) | 124502 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | เมฆรุ่งเรือง |
| Accession date | 050710/280710 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0211 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0910 |
| ผู้วิเคราะห์รายการ | took 0910 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 19/02/2011 | 180.00 | HF 5827.2 ท572ก 2553 | T146392 | 25/08/2020 | 10/02/2017 | General Book | |||||
| In Processing | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 12/01/2011 | 180.00 | HF 5827.2 ท572ก 2553 | AG005626 | 06/01/2014 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 25/09/2010 | 180.00 | HF 5827.2 ท572ก 2553 | A069515 | 25/09/2010 | 10/02/2017 | General Book | ฉ.1 | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 25/09/2010 | 180.00 | HF 5827.2 ท572ก 2553 | A069516 | 25/09/2010 | 10/02/2017 | General Book | ฉ.2 | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 25/09/2010 | 180.00 | HF 5827.2 ท572ก 2553 | A069517 | 23/06/2011 | 10/02/2017 | General Book | ฉ.3 |