The fundamentals of creative advertising / (Record no. 142896)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00880nam a2200289 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210310080318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100427s2006 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2940373183 |
| Terms of availability | 1295 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | B87F 2006 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burtenshaw, Ken |
| 9 (RLIN) | 171707 |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of creative advertising / |
| Statement of responsibility, etc. | Ken Burtenshaw |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lausanne ; [Worthing] : |
| Name of publisher, distributor, etc. | AVA Academia, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 p. : |
| Other physical details | Col.ill ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to get the most out of this book |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The agency structure |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 9 (RLIN) | 52038 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMERCIAL ARTS |
| 9 (RLIN) | 88038 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahon, Nik |
| 9 (RLIN) | 171708 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barfoot, Caroline |
| 9 (RLIN) | 171709 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0410 |
| ผู้วิเคราะห์รายการ | took 0410 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 29/04/2010 | 1295.00 | HF 5823 B87F 2006 | B007309 | 19/09/2013 | 10/02/2017 | General Book |