การตลาดบริการ / (Record no. 132636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01444nam a22003255 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220112010228.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090520s2551 th m a000 0 tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789749934746 |
| Terms of availability | 130 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Copy statement | SPU_CHN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9980.5 |
| Item number | ย419ก 2551 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ยุพาวรรณ วรรณวาณิชย์ |
| 9 (RLIN) | 109550 |
| 245 10 - TITLE STATEMENT | |
| Title | การตลาดบริการ / |
| Statement of responsibility, etc. | ยุพาวรรณ วรรณวาณิชย์ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 3. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | มหาวิทยาลัยเกษตรศาสตร์, |
| Date of publication, distribution, etc. | 2551 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 147 หน้า ; |
| Dimensions | 26 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ธุรกิจบริการ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | บริการ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์การตลาดและส่วนประสมการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์ผลิตภัณฑ์บริการ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์ราคา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์การส่งเสริมการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | อุตสาหกรรมบริการ |
| General subdivision | การตลาด |
| 9 (RLIN) | 8013 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | ศูนย์หนังสือธรรมศาสตร์ |
| Accession date | 120511/160611 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0509 |
| ผู้วิเคราะห์รายการ | took 0509 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 27/09/2011 | 130.00 | HD 9980.5 ย419ก 2551 | T155093 | 11/10/2011 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 27/09/2011 | 130.00 | HD 9980.5 ย419ก 2551 | T155094 | 26/07/2013 | ฉ.2 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/05/2009 | 130.00 | HD 9980.5 ย419ก 2551 | A061143 | 24/03/2013 | 10/02/2017 | General Book |