คัมภีร์สร้างแบรนด์สู่ตลาดโลก = (Record no. 129321)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01521nam a22003135 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230118130245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090205s255u th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 150 |
| International Standard Book Number | 9789743934919 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | บ896 |
| 245 00 - TITLE STATEMENT | |
| Title | คัมภีร์สร้างแบรนด์สู่ตลาดโลก = |
| Remainder of title | Brand Signature |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เลิฟ แอนด์ ลิฟ, |
| Date of publication, distribution, etc. | [255?] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 158 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 20 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ทฤษฎีการสร้างแบรนด์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Brand Signature คัมภีร์สร้างแบรนด์สู่ตลาดโลก |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การสร้างแบรนด์ฉบับมืออาชีพเมื่อต้องผงาดเวทีโลก |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| General subdivision | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5909 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 5908 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โลโก (สัญลักษณ์) |
| 9 (RLIN) | 125170 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณารักษ์ |
| Publisher | ซีเอ็ดยูเคชั่น |
| Accession date | 261208/140109 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0309 |
| ผู้วิเคราะห์รายการ | yupin 0309 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pook 0710 |
| ผู้วิเคราะห์รายการ | took 0710 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 05/02/2009 | 150.00 | HD 69.B7 บ896 | T140825 | 05/02/2018 | ฉ.1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 11/03/2009 | 150.00 | HD 69.B7 บ896 | T141534 | 17/09/2017 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 11/03/2009 | 150.00 | HD 69.B7 บ896 | T141535 | 13/02/2023 | ฉ.3 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 06/08/2009 | 150.00 | HD 69.B7 บ896 | T143551 | 20/06/2019 | ฉ.4 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 06/08/2009 | 150.00 | HD 69.B7 บ896 | T143552 | 14/07/2017 | ฉ.5 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 24/07/2010 | 150.00 | HD 69.B7 บ896 | A068166 | 06/12/2011 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 21/05/2011 | 150.00 | HD 69.B7 บ896 | A072031 | 15/03/2019 | ฉ.2 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (Thai) | 03/06/2010 | 150.00 | HD 69.B7 บ896 | T090197 | 21/03/2013 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (Thai) | 05/01/2011 | 150.00 | HD 69.B7 บ896 | T147486 | 19/06/2013 | 10/02/2017 | General Book |