การโฆษณาเบื้องต้น / (Record no. 127872)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02253nam a22004095 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200515152030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081215s2551 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789749900420 |
| Terms of availability | 290 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | ก411ก 2551 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | กัลยกร วรกุลลัฎฐานีย์ |
| 9 (RLIN) | 154638 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณาเบื้องต้น / |
| Statement of responsibility, etc. | กัลยกร วรกุลลัฎฐานีย์ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | [ม.ป.พ.], |
| Date of publication, distribution, etc. | 2551 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (8), 221 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 26 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | แนวคิดและความสำคัญของการโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | โฆษณากับการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กระบวนการวางแผนโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | พฤติกรรมผู้บริโภคกับการโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การสร้างสรรค์การโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | สื่อโฆษณา |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การโฆษณา |
| 9 (RLIN) | 1408 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 123 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | พรทิพย์ สัมปัตตะวนิช |
| 9 (RLIN) | 58734 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Viparat 0309 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 1208 |
| ผู้วิเคราะห์รายการ | took 1208 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 09/03/2009 | 290.00 | HF 5821 ก411ก 2551 | T141187 | 16/11/2016 | ฉ. 1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 09/03/2009 | 290.00 | HF 5821 ก411ก 2551 | T141188 | 11/11/2017 | ฉ. 2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/02/2012 | 290.00 | HF 5821 ก411ก 2551 | AG006485 | 18/03/2017 | ฉ.5 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/02/2012 | 290.00 | HF 5821 ก411ก 2551 | AG006486 | 06/01/2014 | ฉ.4 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Missing | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 15/12/2008 | 290.00 | HF 5821 ก411ก 2551 | A059869 | 01/07/2014 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 22/06/2010 | 290.00 | HF 5821 ก411ก 2551 | A066377 | 15/05/2019 | ฉ.2 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 21/08/2010 | 290.00 | HF 5821 ก411ก 2551 | A067931 | 01/06/2014 | ฉ.3 | 10/02/2017 | General Book |