Normal view MARC view ISBD view

การโฆษณาและการส่งเสริมการตลาด = (Record no. 126669)

MARC details
000 -LEADER
fixed length control field	02038nam a2200397 4500
003 - CONTROL NUMBER IDENTIFIER
control field	SPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220928132629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	081105s2551 th tha
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789749965450
Terms of availability	395 Bht.
040 ## - CATALOGING SOURCE
Original cataloging agency	SPU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5823
Item number	บ824ก 2551
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
9 (RLIN)	89697
245 10 - TITLE STATEMENT
Title	การโฆษณาและการส่งเสริมการตลาด =
Remainder of title	Advertising and Promotion : an Integrated Marketing Communications Perspective 7/e/
Statement of responsibility, etc.	George E. Belch and Michael A. Belch, เขียน ; กมล ชัยวัฒน์, แปล
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	กรุงเทพฯ :
Name of publisher, distributor, etc.	แมคกรอ-ฮิล
Date of publication, distribution, etc.	2551
300 ## - PHYSICAL DESCRIPTION
Extent	550 หน้า :
Other physical details	ภาพประกอบ ;
Dimensions	26 ซม.
449 #0 - DEPARTMENT
Department name	บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต
449 #0 - DEPARTMENT
Department name	บางเขน. คณะบริหารธุรกิจ. การตลาด
449 #0 - DEPARTMENT
Department name	บางเขน. คณะนิเทศศาสตร์. การโฆษณา
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	การสื่อสารการตลาดแบบครบวงจร
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	บทบาทของ IMC ในกระบวนการการตลาด
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	การจัดองค์การเพื่อการโฆษณาและส่งเสริมการตลาด : บทบาทของเอเจนซี่โฆษณาและองค์กรสื่อสารการตลาดอื่น ๆ
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	การโฆษณา
9 (RLIN)	1408
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	การตลาด
9 (RLIN)	240729
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	182841
Topical term or geographic name entry element	การสื่อสารทางการตลาด
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	พฤติกรรมผู้บริโภค
9 (RLIN)	3324
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name	Michael A. Belch
9 (RLIN)	49877
Relator term	ผู้แต่งร่วม
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name	กมล ชัยวัฒน์
Relator term	ผู้แปลและเรียบเรียง
9 (RLIN)	82965
850 ## - HOLDING INSTITUTION
Holding institution	SPU
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book
Source of classification or shelving scheme	Library of Congress Classification
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	viparat 0509
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	viparat 0409
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	ทรงพล 0309
ผู้วิเคราะห์รายการ	ทรงพล 0309
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	pim 1108
ผู้วิเคราะห์รายการ	pim 1108
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	took 0109
ผู้วิเคราะห์รายการ	took 0109
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	jirawan 0710
ผู้วิเคราะห์รายการ	jirawan 0710

Holdings
Withdrawn status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Weeding	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	27/03/2009	395.00	HF 5823 บ824ก 2551	T118226	21/06/2012	ฉ. 1	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	09/04/2009	395.00	HF 5823 บ824ก 2551	T141865	12/10/2020	ฉ. 2	10/02/2017	General Book
Weeding	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	09/04/2009	395.00	HF 5823 บ824ก 2551	T141866	13/05/2010	ฉ. 3	10/02/2017	General Book
Weeding	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	09/04/2009	395.00	HF 5823 บ824ก 2551	T141867	13/01/2014	ฉ. 4	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	11/05/2009	395.00	HF 5823 บ824ก 2551	T142330	15/09/2011	ฉ. 5	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	03/09/2009	395.00	HF 5823 บ824ก 2551	T149346	29/11/2015	ฉ. 6	10/02/2017	General Book
Weeding	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	08/10/2009	395.00	HF 5823 บ824ก 2551	T071454	13/05/2010	ฉ. 7	10/02/2017	General Book
Weeding	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	21/01/2010	395.00	HF 5823 บ824ก 2551	T145284	13/05/2010	ฉ. 8	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	21/07/2010	395.00	HF 5823 บ824ก 2551	T145467	11/10/2018	ฉ.10	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	21/07/2010	395.00	HF 5823 บ824ก 2551	T146254	19/07/2018	ฉ.9	10/02/2017	General Book
Weeding	Available	General Books (THAI)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (THAI): H, J	12/03/2009	395.00	HF 5823 บ824ก 2551	PT001446	26/03/2009		10/02/2017	General Book
	In Processing	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	General Shelves (Thai)	05/11/2008	395.00	HF 5823 บ824ก 2551	AG003730	30/12/2011	ฉ.1	10/02/2017	General Book
	In Processing	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	General Shelves (Thai)	21/12/2011	395.00	HF 5823 บ824ก 2551	AG006319	11/11/2012	ฉ.2	10/02/2017	General Book
	In Processing	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	General Shelves (Thai)	01/03/2012	395.00	HF 5823 บ824ก 2551	AG006521	28/11/2016	ฉ.3	10/02/2017	General Book
	In Processing	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	General Shelves (Thai)	01/03/2012	395.00	HF 5823 บ824ก 2551	AG006522	16/07/2012	ฉ.4	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 4: General Shelves (THAI)	19/01/2009	395.00	HF 5823 บ824ก 2551	A060144	22/11/2016	ฉ.1	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 4: General Shelves (THAI)	19/01/2009	395.00	HF 5823 บ824ก 2551	A060145	04/05/2011	ฉ.2	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 4: General Shelves (THAI)	23/01/2010	395.00	HF 5823 บ824ก 2551	A065128	19/01/2011	ฉ.3	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 4: General Shelves (THAI)	09/07/2015	395.00	HF 5823 บ824ก 2551	A078917	09/07/2015	ฉ.4	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 4: General Shelves (THAI)	09/07/2015	395.00	HF 5823 บ824ก 2551	A078918	09/07/2015	ฉ.5	10/02/2017	General Book
	Available	General Books (THAI)	SPU Library, Chonburi campus	SPU Library, Chonburi campus		09/07/2015	395.00	HF 5823 บ824ก 2551	A078919	20/05/2018	ฉ.6	10/02/2017	General Book

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