English for marketing and advertising / (Record no. 121105)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01297nam a2200337 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210204010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080507s2007 xxk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780194579193 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5412 |
| Item number | G67E 2007 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gore, Sylee |
| 9 (RLIN) | 146363 |
| 245 10 - TITLE STATEMENT | |
| Title | English for marketing and advertising / |
| Statement of responsibility, etc. | Sylee Gore |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 80 p. : |
| Other physical details | Col.ill ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 CD-ROM |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to marketing and advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Finding the customer |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Planning a marketing strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creating ads |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing tools |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING AND ADVERTISING |
| 9 (RLIN) | 146364 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 38677 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 76189 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะศิลปศาสตร์ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0508 |
| ผู้วิเคราะห์รายการ | took 0508 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | CD/DVD Accompanying Materials | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 08/05/2008 | 0.00 | CD E 0573 | VE000996 | 04/09/2009 | 10/02/2017 | CD/DVD (Accompanying Material) | |||||
| Available | CD/DVD (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 07/06/2011 | 0.00 | CD E 0573 | VE001270 | 08/06/2011 | 10/02/2017 | CD/DVD | C.2 | มี CD - ROM | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 07/05/2008 | 0.00 | HF 5412 G67E 2007 | B006457 | 06/12/2011 | 10/02/2017 | General Book | |||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 25/05/2011 | 0.00 | HF 5412 G67E 2007 | B007647 | 07/08/2014 | 10/02/2017 | General Book | C.2 |