Marketing Insight / (Record no. 116752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01324nam a22002775 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171121121830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071206s2550 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789748290690 |
| Terms of availability | 160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ธ635ม 2550 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ธีรพันธ์ โล่ห์ทองคำ |
| 9 (RLIN) | 5323 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Insight / |
| Statement of responsibility, etc. | ธีรพันธ์ โล่ห์ทองคำ |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งแรก |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ธรู เดอะไลน์ คอมมิวนิเคชั่นส์, |
| Date of publication, distribution, etc. | 2550 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 174 หน้า ; |
| Dimensions | 21 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ชื่อนั้นสำคัญไฉน |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การตั้งชื่อตราสินค้า |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การสื่อสารตราสินค้า |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ตราสินค้าจะยั่งยืนได้อย่างไร |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| General subdivision | รวมเรื่อง |
| 9 (RLIN) | 7933 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 1108 |
| ผู้วิเคราะห์รายการ | pim 1108 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 05/11/2008 | 160.00 | HF 5415 ธ635ม 2550 | AG003688 | 23/01/2012 | ฉ.2 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 06/12/2007 | 160.00 | HF 5415 ธ635ม 2550 | A055326 | 28/11/2017 | 10/02/2017 | General Book |