Modern marketing (Record no. 115366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01728nam a22003375 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180521131831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071028s2550 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789749997956 |
| Terms of availability | 189 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ก284ม 2550 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3698 |
| Personal name | กฤษติกา คงสมพงษ์ |
| Dates associated with a name | 2508- |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งแรก |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | บริษัทเนชั่นมัลติมีเดีย กรุ๊ป, |
| Date of publication, distribution, etc. | 2550 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215 หน้า ; |
| Dimensions | 21 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การตลาดสมัยใหม่ต้องรู้เรื่องรอบตัว |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ปฏิบัติการ "เจาะใจ" ลูกค้า |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | หลากวิธีกระตุ้นต่อม "อยากซื้อ" |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | เทคนิคการตั้ง "ราคา" |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณารักษ์ |
| Publisher | เมฆรุ่งเรือง |
| Accession date | 151007 / 171007 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 1107 |
| ผู้วิเคราะห์รายการ | Viparat 1107 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0308 |
| ผู้วิเคราะห์รายการ | took 0308 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 28/10/2007 | 189.00 | HF 5415 ก284ม 2550 | T134867 | 02/09/2012 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 16/01/2008 | 189.00 | HF 5415 ก284ม 2550 | A055925 | 12/08/2012 | 10/02/2017 | General Book | ฉ.1 | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 16/01/2008 | 189.00 | HF 5415 ก284ม 2550 | A055926 | 05/03/2017 | 10/02/2017 | General Book | ฉ.2 | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 16/01/2008 | 189.00 | HF 5415 ก284ม 2550 | A055927 | 04/08/2013 | 10/02/2017 | General Book | ฉ.3 |