นอร์ธโพล จริงหรือโกหก ? / (Record no. 112559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01817nam0a22002770004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190117162929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070706s2549 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749468368 |
| Terms of availability | 185 Bht. |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ว267น 2549 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | วรรณา สุวรรณสังข์ |
| 9 (RLIN) | 137025 |
| 245 10 - TITLE STATEMENT | |
| Title | นอร์ธโพล จริงหรือโกหก ? / |
| Statement of responsibility, etc. | วรรณา สุวรรณสังข์ |
| Medium | [book] |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | กรณีศึกษาการสร้างแบรนด์ "สิงห์ไลท์" แคมเปญ "Singha Light The North Pole Challenge" บนเส้นทางทะเลน้ำแข็ง 500 เมตร ณ จุดเหนือสุดของโลก กับคำถามที่ว่า : นอร์ธโพล จริงหรือโกหก? |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | กรุงเทพธุรกิจBizbook, |
| Date of publication, distribution, etc. | 2549 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 หน้า : |
| Other physical details | ภาพประกอบสี ; |
| Dimensions | 24 ซ.ม |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 137026 |
| Topical term or geographic name entry element | สิงห์ไลท์ |
| General subdivision | การตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 137027 |
| Topical term or geographic name entry element | สิงห์ไลท์ |
| General subdivision | โฆษณา |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 123 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| General subdivision | การโฆษณา |
| 9 (RLIN) | 64583 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 11/07/2007 | 185.00 | HD 69.B7 ว267น 2549 | AG003064 | 26/08/2012 | ฉ.3 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 06/07/2007 | 185.00 | HD 69.B7 ว267น 2549 | A054141 | 06/07/2007 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 11/07/2007 | 185.00 | HD 69.B7 ว267น 2549 | A054401 | 11/07/2007 | ฉ.2 | 10/02/2017 | General Book |