เหนือคู่แข่งด้วยการตลาดเชิงยุทธ์ = (Record no. 111222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02571nam a22004335 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180829144905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070607s2549 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749698878 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | ว593ห 2549 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | วิทวัส รุ่งเรืองผล |
| 9 (RLIN) | 12289 |
| 245 10 - TITLE STATEMENT | |
| Title | เหนือคู่แข่งด้วยการตลาดเชิงยุทธ์ = |
| Remainder of title | Marketing Classroom |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing Classroom |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพ : |
| Name of publisher, distributor, etc. | เนชั่นบุ๊คส์; |
| Date of publication, distribution, etc. | 2549 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 157 หน้า |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. ไม่ระบุ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | แนวโน้มความเปลี่ยนแปลง และการแข่งขันทางการตลาด--กลยุทธ์พิชิตใจลูกค้า--Advertising & Branding--หลากแง่มุมของ SMEs |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 116322 |
| Topical term or geographic name entry element | การจัดการการตลาด |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | เนชั่น |
| Accession date | 300107/250407 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0607 |
| ผู้วิเคราะห์รายการ | vip 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | bnz 0607 |
| ผู้วิเคราะห์รายการ | bnz 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0508 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 1022 |
| ผู้วิเคราะห์รายการ | pim 1022 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 07/06/2007 | 150.00 | HF 5415 ว593ห 2549 | T132448 | 07/06/2007 | 10/02/2017 | General Book | ||||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 18/05/2008 | 130.00 | HF 5415 ว593ห 2549 | T150745 | 17/09/2010 | 10/02/2017 | General Book | ฉ.1 | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 18/05/2008 | 130.00 | HF 5415 ว593ห 2549 | T150746 | 04/04/2015 | 10/02/2017 | General Book | ฉ.2 | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 22/05/2008 | 130.00 | HF 5415 ว593ห 2549 | T151185 | 17/09/2010 | 10/02/2017 | General Book | ฉ.3 | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 22/05/2008 | 130.00 | HF 5415 ว593ห 2549 | T151186 | 06/08/2017 | 10/02/2017 | General Book | ฉ.4 | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/06/2007 | 150.00 | HF 5415 ว593ห 2549 | PT004615 | 10/11/2016 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 22/10/2008 | 130.00 | HF 5415.13 ว593ห 2549 | AG003686 | 27/03/2009 | 10/02/2017 | General Book | ฉ.4 | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/06/2007 | 130.00 | HF 5415.13 ว593ห 2549 | A053674 | 04/09/2018 | 10/02/2017 | General Book | ฉ.1 | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 01/06/2007 | 130.00 | HF 5415.13 ว593ห 2549 | A053675 | 14/07/2011 | 10/02/2017 | General Book | ฉ.2 | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 01/06/2007 | 130.00 | HF 5415.13 ว593ห 2549 | A053676 | 20/11/2010 | 10/02/2017 | General Book | ฉ.3 |