กลยุทธ์การบริหารแบรนด์พอร์ตโฟลิโอ / (Record no. 109335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01809nam a22003375 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230219165052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070321s2549 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749495144 |
| Terms of availability | 320 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 |
| Item number | อ592ก 2549 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | อาเคอร์, เดวิด เอ., |
| Dates associated with a name | ค.ศ. 1938- |
| 9 (RLIN) | 133390 |
| 245 10 - TITLE STATEMENT | |
| Title | กลยุทธ์การบริหารแบรนด์พอร์ตโฟลิโอ / |
| Statement of responsibility, etc. | เดวิด เอ. อาเคอร์ |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | BrandAgebooks, |
| Date of publication, distribution, etc. | 2549 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 442 หน้า ; |
| Dimensions | 21 ซ.ม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การจัดการ |
| 500 ## - GENERAL NOTE | |
| General note | แปลจาก: Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์แบรธ์พอร์ตโฤลิโอคืออะไร |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การยกระดับสินทรัพย์ของแบรนด์ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การวางแผน. |
| 9 (RLIN) | 102574 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การตลาด |
| 9 (RLIN) | 102575 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การจัดการ |
| 9 (RLIN) | 5177 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การประเมินราคา |
| -- | การจัดการ |
| 9 (RLIN) | 133391 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | นุวีร์ เลิศบรรณพงษ์, |
| Relator term | ผู้แปล |
| 9 (RLIN) | 127568 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | จุฬาฯ |
| Accession date | 030107/090107 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิตวิทยาลัย |
| Publisher | BrandAgebooks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jim 0307 |
| ผู้วิเคราะห์รายการ | vi 0307 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0408 |
| ผู้วิเคราะห์รายการ | took 0408 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/03/2007 | 320.00 | HD 69 อ592ก 2549 | T130913 | 03/04/2024 | ฉ.1 | 10/02/2017 | General Book | ||||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/03/2007 | 320.00 | HD 69 อ592ก 2549 | T130914 | 20/02/2010 | ฉ.2 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 21/03/2007 | 320.00 | HD 69 อ592ก 2549 | T130915 | 19/04/2012 | ฉ.3 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 04/04/2008 | 320.00 | HD 69 อ592ก 2549 | AG003298 | 15/12/2014 | ฉ.6 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 21/11/2013 | 320.00 | HD 69 อ592ก 2549 | AG006922 | 21/11/2013 | ฉ.7 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 23/03/2007 | 320.00 | HD 69 อ592ก 2549 | A052752 | 23/03/2007 | ฉ.1 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 23/03/2007 | 320.00 | HD 69 อ592ก 2549 | A052753 | 09/03/2019 | ฉ.2 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 23/03/2007 | 320.00 | HD 69 อ592ก 2549 | A052754 | 29/10/2020 | ฉ.3 | 10/02/2017 | General Book | |||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 04/05/2007 | 320.00 | HD 69 อ592ก 2549 | A053540 | 30/01/2013 | ฉ.4 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 04/05/2007 | 320.00 | HD 69 อ592ก 2549 | A053541 | 04/05/2007 | ฉ.5 | 10/02/2017 | General Book |