การบริหารตราสินค้าไทย ด้วยกลยุทธ์ Brand portfolio / (Record no. 107533)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01214nam a22002295 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180404113807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070110s2548 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749374398 |
| Terms of availability | 150 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ว143ก 2548 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | วงหทัย ตันชีวะวงศ์ |
| 9 (RLIN) | 131266 |
| 245 10 - TITLE STATEMENT | |
| Title | การบริหารตราสินค้าไทย ด้วยกลยุทธ์ Brand portfolio / |
| Statement of responsibility, etc. | วงหทัย ตันชีวะวงศ์ |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เอ็กซเปอร์เน็ท, |
| Date of publication, distribution, etc. | 2548 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 140 หน้า ; |
| Dimensions | 21 ซ.ม |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| General subdivision | แง่ธุรกิจ |
| 9 (RLIN) | 131267 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 116322 |
| Topical term or geographic name entry element | การจัดการการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 131268 |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| Geographic subdivision | ไทย |
| General subdivision | การจัดการ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 10/01/2007 | 150.00 | HD 69.B7 ว143ก 2548 | AG002975 | 14/06/2016 | ฉ.2 | 10/02/2017 | General Book | |||
| Library of Congress Classification | Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 27/01/2007 | 150.00 | HD 69.B7 ว143ก 2548 | A052118 | 01/03/2017 | 10/02/2017 | General Book |