Practical IMC : (Record no. 104371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02422nam a22003975 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200513160942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061002s2549 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 974938993X |
| Terms of availability | 280 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | ส278พ 2549 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | สมวงศ์ พงศ์สถาพร |
| 9 (RLIN) | 68125 |
| 245 10 - TITLE STATEMENT | |
| Title | Practical IMC : |
| Remainder of title | การสื่อสารการตลาดแบบผสมผสานภาคปฏิบัติ / |
| Statement of responsibility, etc. | สมวงศ์ พงศ์สถาพร |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 2. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | พิฆเณศพริ้นท์ติ้ง, |
| Date of publication, distribution, etc. | 2549 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 311 หน้า |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ทำไมต้องเป็นการสื่อสารการตลาดแบบผสมผสาน |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | นักการตลาดบริหารการสื่อสารการตลาดกันอย่างไร |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | พฤติกรรมของลูกค้าที่เปลี่ยนแปลงไป |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณารักษ์ |
| Publisher | ยูเรก้า |
| Accession date | 170206 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Niparat 0906 |
| ผู้วิเคราะห์รายการ | Viparat 1006 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0508 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 18/05/2008 | 280.00 | HF 5415.123 ส278ก 2549 | T150742 | 01/06/2014 | ฉ.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 18/05/2008 | 280.00 | HF 5415.123 ส278ก 2549 | T150743 | 25/10/2016 | ฉ.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 02/10/2006 | 280.00 | HF 5415.123 ส278พ 2549 | T127780 | 12/08/2012 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 14/06/2006 | 280.00 | HF 5415.123 ส278ก 2549 | A048468 | 19/09/2010 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 14/06/2006 | 280.00 | HF 5415.123 ส278ก 2549 | A048469 | 12/05/2018 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 14/06/2006 | 280.00 | HF 5415.123 ส278ก 2549 | A048470 | 28/05/2015 | ฉ.3 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 16/11/2006 | 280.00 | HF 5415.123 ส278ก 2549 | A051625 | 29/12/2010 | ฉ.4 | 10/02/2017 | General Book |