New strategies in higher education marketing / (Record no. 103133)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02087nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060824s1991 nyum b a100 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1560241985 (alk. paper) |
| Terms of availability | 1950 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | LB 2342.82 |
| Item number | N48 1991 |
| 245 00 - TITLE STATEMENT | |
| Title | New strategies in higher education marketing / |
| Statement of responsibility, etc. | Thomas J. Hayes ; editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Haworth Press, |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 179 p |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Opportunistic marketing in higher education / Thomas J. Wonders, James F. Gyure -- Perceptions toward marketing higher education : do academic disciplines make a difference? / Raymond E. Taylor, John R. Darling -- Are U.S. colleges and universities applying marketing techniques properly and within the context of an overall marketing plan? / Leslie A. Goldgehn -- Academic program review : a market strategy perspective / Robert Cope, George Delaney -- Multiple positions for an academic institution : a factor analysis approach / William S. Sekely, Rebecca M.J. Yates -- A guide to effective use of alumni student recruitment / James S. McCoy, David A. Allen, Jr.--The enrollment challenge for business schools : an alumni view / Sandra L. Schmidt -- Enrollment management : the model, the manager, and the message / Jan Jantzen -- Guidlelines for using market research in college publications / Edward Ziegler -- Factors and strategies which influence the marketing of successful fund raising programs in small private colleges / Ronald J. Kraus -- The role of public relations in a successful fund-raising campaign / Michael F. Adams, Larry G. Bumgardner -- Up the organization / Thomas J. Hayes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EDUCATION, HIGHER |
| Geographic subdivision | UNITED STATES |
| General subdivision | MARKETING |
| -- | CONGRESSES. |
| 9 (RLIN) | 125799 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hayes, Thomas J. |
| Fuller form of name | (Thomas Joseph), |
| Dates associated with a name | 1953-, |
| Relator term | ed. |
| 9 (RLIN) | 125800 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.อุดม |
| Publisher | บุ๊คเน็ท |
| Accession date | 290606 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0806 |
| ผู้วิเคราะห์รายการ | vip 0806 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | 24/08/2006 | 1950.00 | LB 2342.82 N48 1991 | F055827 | 01/06/2016 | 10/02/2017 | General Book |