Big Brand, Grand Idea / (Record no. 100509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01777nam a2200409 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201015125711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 490620s2549 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749373863 |
| Terms of availability | 175 Bht. |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ร134บ 2549 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | รติ พันธุ์ทวี |
| 9 (RLIN) | 131697 |
| 245 10 - TITLE STATEMENT | |
| Title | Big Brand, Grand Idea / |
| Statement of responsibility, etc. | โดย รติ พันธ์ุทวี และคณะ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 2. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ฐานมีเดีย เน็ตเวิร์ค, |
| Date of publication, distribution, etc. | 2549 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 220 หน้า : |
| Dimensions | 23 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | สร้างแบรด์ในศตวรรษที่ 21 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ภาพลักษณ์ของแบรนด์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | สร้างแบรด์ สร้างโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์สร้างแบรนด์ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การขาย |
| 9 (RLIN) | 1166 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 5908 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 5181 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | กนกพร นิตย์ธีรานนท์ |
| 9 (RLIN) | 131698 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | รุกข์ โสรัตน์ |
| 9 (RLIN) | 131699 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | พรรณิดา ปรปักษ์ขาม |
| 9 (RLIN) | 131700 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ยุพิน มินซิ่ง |
| 9 (RLIN) | 131701 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | คเณศวร์ เพิ่มทรัพย์ |
| 9 (RLIN) | 131702 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.ปรินดา |
| Publisher | ปรีชาพาณิชย์ |
| Accession date | 260411/070711 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Viparat 1007 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0508 |
| ผู้วิเคราะห์รายการ | jirawan 0508 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 03/10/2007 | 175.00 | HD 69.B7 ร134บ 2549 | T134673 | 09/11/2010 | ฉ.1 | 10/02/2017 | General Book | ||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 03/10/2007 | 175.00 | HD 69.B7 ร134บ 2549 | T134674 | 21/10/2018 | ฉ.2 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 20/05/2008 | 175.00 | HD 69.B7 ร134บ 2549 | T136331 | 11/10/2011 | ฉ.3 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/01/2007 | 175.00 | HD 69.B7 ร134บ 2549 | T108493 | 04/06/2015 | ฉ.4 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/01/2007 | 175.00 | HD 69.B7 ร134บ 2549 | T108494 | 05/07/2014 | ฉ.5 | 10/02/2017 | General Book | ||
| Available | General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/01/2007 | 175.00 | HD 69.B7 ร134บ 2549 | T108495 | 12/11/2020 | ฉ.6 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/06/2006 | 175.00 | HD 69.B7 ร134บ 2549 | A049045 | 20/06/2006 | ฉ.1 | 10/02/2017 | General Book | |||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 20/06/2006 | 175.00 | HD 69.B7 ร134บ 2549 | A049046 | 03/05/2019 | ฉ.2 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 20/06/2006 | 175.00 | HD 69.B7 ร134บ 2549 | A049047 | 15/05/2019 | ฉ.3 | 10/02/2017 | General Book | ||||
| Available | General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (Thai) | 17/07/2011 | 175.00 | HD 69.B7 ร134บ 2549 | T154709 | 13/05/2016 | 10/02/2017 | General Book |