Global marketing strategies /
Jeannet, Jean-Pierre
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey - 6th ed. - New Delhi : Houghton Mifflin, 2005 - xxx, 689 p
Includes index
320 Bht.
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 / J42G 2005
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey - 6th ed. - New Delhi : Houghton Mifflin, 2005 - xxx, 689 p
Includes index
320 Bht.
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 / J42G 2005