Event management : for tourism, cultural, business, and sporting events /
Van der Wagen, Lynn.
Event management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen, Brenda R. Carlos - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xi, 296 p. : ill
Includes appendix bibliographical and index
Introduction to event management--Concept and design--Feasibility--Legal compliance--Marketing--Promotion--Financial management--Risk management--Planning
0131149385 2460 Bht
SPECIAL EVENTS--PLANNING.
SPECIAL EVENTS--MANAGEMENT.
GT 3403 / V36E 2005
Event management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen, Brenda R. Carlos - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xi, 296 p. : ill
Includes appendix bibliographical and index
Introduction to event management--Concept and design--Feasibility--Legal compliance--Marketing--Promotion--Financial management--Risk management--Planning
0131149385 2460 Bht
SPECIAL EVENTS--PLANNING.
SPECIAL EVENTS--MANAGEMENT.
GT 3403 / V36E 2005