Exploring marketing research / [book]
Zikmund, William G.
Exploring marketing research / [book] William G. Zikmund - 8th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, 2003 - xxi, 744 p. : chiefly col. ill. ; 28 cm.
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
0324181485
MARKETING RESEARCH.
HF5415.2 / .Z54E 2003
Exploring marketing research / [book] William G. Zikmund - 8th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, 2003 - xxi, 744 p. : chiefly col. ill. ; 28 cm.
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
0324181485
MARKETING RESEARCH.
HF5415.2 / .Z54E 2003