Consumer behaviour : a european perspective / [book]
Antonides, Gerrit
Consumer behaviour : a european perspective / [book] Gerrit Antonides - New York : John Wiley & Sons, 1998 - xxii, 619 P : ill ; 24 cm.
Includes bibliographical references and index
0471975133
CONSUMER BEHAVIOUR--EUROPE
CONSUMPTION (ECONOMICS)--EUROPE
MARKETING RESEARCH--EUROPE
HF 5415.33 / A57C
Consumer behaviour : a european perspective / [book] Gerrit Antonides - New York : John Wiley & Sons, 1998 - xxii, 619 P : ill ; 24 cm.
Includes bibliographical references and index
0471975133
CONSUMER BEHAVIOUR--EUROPE
CONSUMPTION (ECONOMICS)--EUROPE
MARKETING RESEARCH--EUROPE
HF 5415.33 / A57C