Services marketing : people, technology, strategy /
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004. - xviii, 652 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
0131138650
PROFESSIONS--MARKETING.
SERVICE INDUSTRIES--MARKETING.
HF 5415.122 / L68S 2004
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004. - xviii, 652 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
0131138650
PROFESSIONS--MARKETING.
SERVICE INDUSTRIES--MARKETING.
HF 5415.122 / L68S 2004